This is the first part in our new series on Man-made Snow.
If you’re not familiar with the concept of ordering snow,
here’s a quick crash-course in what you’re missing.
Snow is a natural attraction for children of all ages. And
as human nature goes, anything we love we want to “own.” But gathering snow
from the mountains and trucking it all over Phoenix or Las Vegas simply doesn’t
make any sense. Snow in shipment changes-- it loses its “fluffiness.” Practically
speaking, shipping ruins snows texture.
So how do we do it? Companies like ours have snow machines.
Not the kind used at ski resorts, but a smaller version made for areas like
homes and businesses. Ice is trucked in and fed through the machine. Soft,
ground up ice is then sprayed through a hose onto the ground and packed into
sledding hills. It looks like, it feels like, and essentially is snow.
We, of course, encourage everyone to consider hosting a snow
party.
Here’s why:
·
It’s unique
·
It’s great advertising
·
It’s for all ages
·
It’s good, clean fun
Let me explain…
Unique Snow.
Whether it’s a birthday celebration, holiday party, or
anniversary, chances are a snow party is something none of your friends have
done yet. It’s special. It’s memorable. And it’s your own idea.
One-of-a-kind celebrations seem to be even more important
for children’s parties. Parents often feel the need to think outside the box or
go bigger than the previous year. This year, ‘Frozen’
themed parties are a big hit. (The best ones have snow, if they knew who to
call.)
Even holiday parties are instantly festive when there’s snow
outside. Especially in the desert where Christmas can either be 40 degrees or
60 depending on the year.
Snow does marketing.
Customer reach looks drastically different in recent years. Millions
of viewers click on flash mob videos. Marketing companies have harnessed the
power of interactive events. More and more products are available to “try
before you buy.” Apps make your favorite products and companies more
accessible.
Catching attention is nothing new but how it is done has
gotten bolder and increasingly creative.
A few creative geniuses have found ways to use snow for
marketing your business. And increase sales.
Picture this. Customers show up in droves at your car lot.
The Saturday morning news station is there to watch the day unfold. Kids are
excited to play in the snow you provided and their parents are anxious to shop
while their little ones are occupied. All of a sudden, your business has become
the biggest event in town!
Snow just may give you the edge you’re looking for.
Snow appropriate.
“Sledding hills are popular with fraternities, home owners associations, private parties, and church events.”
While most clients order snow for children, it’s actually
for all ages. Just customize it to fit those needs.
For example fraternities, home owners associations, private
parties, and church events book sledding hills. Snow on and around door stoops
is perfect for adult gatherings and businesses that don’t want to deal with a
lot of melting snow but still want a wintery touch.
Play areas and snowmen are perfect for golf courses,
businesses that don’t want speed demons flying through their turf, and calmer
children’s events.
Whether you are enticing kids at heart or entertaining a
posh gathering of your closest colleagues, consider snow.
Snow fun.
Unlike natural snow, man-made snow is guaranteed to be clean
and sanitary. It’s safe to play in, sled in, and eat to your heart’s content
(if you so choose). The ice used to produce snow has never even touched human
hands.
·
Outdoor playtime
Parents are always trying to come up with ideas to get the
little ones outdoors to burn off pent up energy. And one way to pry the ipads
and remote controls out of their clenched fingers is to order some snow and
leave a sled nearby.
·
Community bonding
Housing communities have the challenge of creating community
among neighbors. Snow parties are a great way to bring everyone together for a
day of fun. Snow ball fights are not mandatory but highly encouraged.
·
Team building
Do your employees deserve a treat? A day of fun? Or maybe a
team-building exercise is in order? Hmmm… sounds like a snow day is just what
the CEO ordered.
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Have you caught the bug yet? As the wheels of imagination
begin to turn, why not SUBSCRIBE by clicking the button on the left to follow
along on our next journey through Snow.
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